Brand Strategy — Taimane Rose Aveau

Sister Friends Podcast x Taimane | 2025

Chloe Osei-Yaw & Darly Murray

Chloe and Darly are childhood friends who created a podcast together, discussing all topics from personal stories to thoughts on being women in NYC. While browsing their instagram, I noticed their content heavily relied on old photos. Recognizing an opportunity to strengthen their brand identity, I reached out and offered to create fresh visuals for them.

I developed a vision board, styled the shoot, and handled both photography and creative direction, ensuring the images aligned with their brand.

Anti-Technology Awareness Campaign | 2025

This campaign consists of 90s-technology-inspired posters designed to catch your eye and challenge your habits. Each poster features a bold QR code that plays on our reliance on screens. When scanned, it surprises users with a message like “Caught you! Now get off your phone!” This ironic twist drives home the message while encouraging viewers to step away from their screens and reconnect with the world around them.

Richard Sachs x Parsons | 2025

Taimane Aveau, Maggie Bruty, Violet Van Buckman

For our senior capstone, my team collaborated with legendary bespoke framebuilder Richard Sachs - a craftsman revered for his precision, hand-built bicycles, and dedication to time-honored techniques. Our objective was to expand the reach of the Richard Sachs brand through an accessible secondary touchpoint without compromising its core values of quality and craft.

Through close dialogue with Sachs, we uncovered a unique brand story: his lifelong love of candy, a passion originating from his childhood days outside a local candy shop that continues today with him gifting twined Twizzlers to clients.

Leveraging this narrative, we created "Sachs Snacks," a collectible conceptual product line. Taking packaging inspiration from tinned fish cans and vintage chocolate boxes, the curated box houses bespoke artifacts and brand trinkets. Designed to solve the barrier of Sachs' multi-year waitlist and premium price point, the product offers enthusiasts a tangible, approachable way to engage with the brand ecosystem.

Two Thirds by Taimane and Kaveka Aveau | 2026

In collaboration with fashion labels Hachi Archive and Romontio, I co-created an immersive, on-site pop-up bar experience designed to bridge retail and hospitality. Bridging the distinct visual identities of both brands,
I spearheaded the overarching brand identity, art direction, and custom tablescape design.

Partnering with my brother - an experienced mixologist with a background at premier NYC establishments including Crown Shy and Jean-Georges’ Tin Building - we developed a bespoke cocktail menu tailored to the thematic elements of the collection. From concept development and graphic design to material sourcing and execution, the activation delivered a seamless, high-touch brand moment.